Analyse any YouTube influencer in seconds with our free engagement rate checker. See engagement rates, subscriber counts, top content, and audience demographics by gender and location. Built for brands, agencies, and marketers to spot authentic creators, avoid inflated metrics, and make smarter partnerships — no sign-up, just accurate real-time data.
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Before partnering with an influencer, it's essential to know how follower quality impacts your ROI. Our data science team analysed 200,000+ commercial posts and found a clear negative correlation between fake followers and campaign performance.
The takeaway? Fake followers don't just hurt reach — they directly reduce conversions, making audience authenticity mission-critical for ROI-driven campaigns.
We analysed over 200,000 influencer posts, categorising influencers into three segments by conversion performance:
At Dreabee, we've developed a suite of Influencer Hero Metrics designed to assess audience authenticity and engagement integrity.
Our analysis of 200,000 influencers reveals a strong correlation between follower growth and campaign ROI.
From 200,000+ commercial posts across Instagram and YouTube:
💡 Prioritise engagement rate over total engagement for a clearer performance benchmark.
Micro and nano influencers often offer lower collaboration costs and higher trust within niche communities.
Share of verified accounts across performer tiers from 200K+ posts:
Note: Verified status is often linked with larger follower bases — correlation, not causation.
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