🐝 Our Story

Built for the honest
side of influence

Dreabee started with a simple frustration: brands were getting burned by fake metrics. We built the platform we wished had existed — one that puts data truth first.

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Founded in Gorakhpur, India · 2023

200K+

Creators Analysed

8K+

Brands & Agencies

Platforms Covered

99%

Uptime SLA

The Origin

We got tired of seeing brands pay for ghost audiences

In 2022, our founding team was running influencer campaigns for consumer brands in India. The results kept confusing us — high view counts, low conversions, zero ROI. When we dug in, the answer was always the same: fake followers, inflated engagement, and zero audience quality checks.

The tools that existed either cost a fortune, required complex integrations, or gave you data so vague it was useless. There was nothing purpose-built for the way real marketing teams actually worked.

So we built Dreabee. Starting with a fake follower checker that our own team used internally, we gradually built it into the full influencer intelligence platform it is today — covering discovery, analytics, campaign tracking, and brand monitoring.

From a spreadsheet
to a platform

📊 Fake Follower Checker 🔍 Discovery Engine 📋 Campaign Reports 🏷️ Brand Intelligence ⚖️ Competitor Research

2023

What We Stand For

Our Values

Everything we build is guided by these principles — from product decisions to how we treat customers.

🔍

Data Truth First

We never round up, smooth over, or make metrics look better than they are. If a creator has 40% fake followers, we show 40%. Marketers deserve accurate data, even when it's uncomfortable.

⚡

Speed Without Sacrifice

Insights should arrive in seconds, not minutes. We obsess over performance because slow analytics tools don't get used — and decisions get made on gut feel instead.

🤝

Brands and Creators Together

We're not anti-creator. We believe authentic creators deserve to be found, fairly evaluated, and properly compensated. Our tools help the real ones rise to the top.

🌏

Built for Asia, Ready for the World

The influencer marketing tools that exist were largely designed for Western markets. We built for the nuances of Indian, South-East Asian, and MENA markets from day one.

📖

Radical Transparency

We explain our methodology. We document our data sources. We tell you when our confidence is low. We'd rather you trust us less on one data point than distrust us on everything.

🚀

Ship Fast, Fix Faster

We're a small team shipping big features. We'd rather release something imperfect and fix it based on your feedback than spend a year building in the dark.

The People

Meet the Team

A small, focused team of engineers, data scientists, and marketers who believe the influencer industry deserves better tools.

Aryan Rao

CEO & Co-founder

Ex-growth at a D2C brand. Spent 3 years running influencer campaigns and getting burned by fake metrics before building Dreabee.

Priya Sharma

CTO & Co-founder

Former ML engineer at a fintech. Built the audience quality scoring model that powers all Dreabee analytics.

Rahul Kumar

Head of Product

10 years in SaaS product. Joined to rebuild the entire platform UX from scratch. Still obsessed with load times.

Shreya Rathod

Head of Content

Writes everything you read on the Dreabee blog. 8 years in influencer marketing strategy across Asia-Pac and EMEA.

Vikram Nair

Lead Engineer

Handles the infrastructure that processes millions of social data points daily without breaking a sweat.

Anika Mehta

Customer Success

Makes sure every customer gets value in their first 30 days. Previously ran influencer strategy at a media agency.

Karan Patel

Data Science

Maintains and improves the fake follower detection models. Has a PhD in network analysis from IIT Delhi.

👋

You?

We're growing. If you care about data integrity in marketing, reach out.

Our Journey

How We Got Here

Q1 2022

The Problem Identified

Aryan and Priya, running influencer campaigns, discover that 35–60% of followers on campaigns they ran were fake. Start building a fake follower detector as an internal spreadsheet tool.

Q4 2022

First External Users

Share the internal tool with three brand marketing friends. 200 analyses run in the first week. Decide to build it properly.

Q2 2023

Dreabee Launches (Beta)

Launch with fake follower checker, basic engagement rate tools, and a waitlist. 1,000 sign-ups in the first month without paid advertising.

Q4 2023

Full Platform Released

Launch Influencer Discovery, Campaign Reports, and Brand Analysis. First paying customers. Team grows to 5 people.

2024

200K Creators, 8K Brands

Platform scales to 200,000+ creator profiles across Instagram, YouTube, TikTok, and LinkedIn. Add TikTok ER tool and Brand Monitoring. Team reaches 8.

2025 →

What's Next

AI-powered campaign recommendations, creator CRM, direct booking integrations, and expansion into SEA and MENA markets.

Life at Dreabee

How We Work

Fully remote, async-first, and deeply focused on outcomes over hours.

🌐 Remote First

The whole team works remotely across India. We meet in Gorakhpur for quarterly sprints and that's it.

📝 Async by Default

No mandatory standups. We write things down. Decisions happen in docs, not in meetings.

📦 Ship in Weeks

Small teams, short cycles. Every feature ships within weeks of being specced. We don't do six-month roadmaps.

💬 Customer Obsessed

Every team member talks to customers regularly. Product decisions come from what users actually need, not assumptions.

Ready to see Dreabee in action?

Start for free — no credit card, no sales call required. Or book a demo if you'd rather see it with us first.

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