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TikTok Engagement Rate Calculator

Analyse any Instagram influencer in seconds. See real vs. fake followers, engagement rates, top content, and audience demographics. Built for brands, agencies, and marketers — no sign-up, just instant results.

Enter a TikTok handle to calculate engagement rate

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Research Report

Fake Followers Impact ROI — Insights from Our Research

Before partnering with an influencer, it's essential to know how follower quality impacts your ROI. Our data science team analysed 200,000+ commercial posts and found a clear negative correlation between fake followers and campaign performance.

The takeaway? Fake followers don't just hurt reach — they directly reduce conversions, making audience authenticity mission-critical for ROI-driven campaigns.

Impact of Fake Followers on Conversions & ROI

We analysed over 200,000 influencer posts, categorising influencers into three segments by conversion performance:

🏆

High Performers

21.5%

Median fake followers · 10+ conv/post

📊

Mid Performers

21.5%

Median fake followers · 4–10 conv/post

📉

Low Performers

21.5%

Median fake followers · <4 conv/post

💡 Key finding: Influencers with audience credibility above 73.17% consistently achieved stronger conversion rates — follower authenticity is mission-critical for ROI.

Hero Metrics

Detecting Fake Followers: Key Metrics That Matter

At Dreabee, we've developed a suite of Influencer Hero Metrics designed to assess audience authenticity and engagement integrity.

Fake Follower Ratio

Measures the estimated % of followers that are inactive, bots, or purchased — ensuring audience authenticity.

Engagement Rate (Real vs. Expected)

Compares actual engagement with expected norms based on follower count to detect artificially inflated numbers.

Follower Growth Pattern

Analyses historical follower trends to uncover unusual spikes suggesting coordinated follower purchases.

Authenticity Score

Reviews comment content for depth, variation, and relevance to identify real interaction vs. spam bots.

Audience Quality Score

A composite metric evaluating follower credibility using multiple data points like activity and origin.

Like-to-Follower Ratio

Highlights inconsistencies between likes and follower count — can indicate low engagement or inflated followership.

Follower Growth as a Predictor of ROI

Our analysis of 200,000 influencers reveals a strong correlation between follower growth and campaign ROI.

🏆 High · 10+ conv/postMedian follower growth rate+3.2%

📊 Medium · 3–10 conv/postMedian follower growth rate+1.0%

📉 Low · ≤2 conv/postExhibited negative growth rateNegative

Engagement Rate

From 200,000+ commercial posts across Instagram and YouTube:

🏆

High · 15+ conv/post

2.4%

Median engagement rate

📊

Medium · 5–15 conv

1.5%

Average engagement rate

📉

Low · <5 conversions

<0.9%

Engagement rates below

Total Engagements

🏆 High conversionEngagements per post12K–18K

📊 Medium performersEngagements per post4K–8K

📉 Low performersEngagements per post<2,500

💡 Prioritise engagement rate over total engagement for a clearer performance benchmark.

Audience / Follower Size

🏆

High · 10+ conv/post

112K

Median follower count

📊

Mid · 3–9 conv

61K

Median follower count

📉

Low · <3 conv

35K

Median follower count

Micro and nano influencers often offer lower collaboration costs and higher trust within niche communities.

Verified Accounts

Share of verified accounts across performer tiers from 200K+ posts:

61.1%

🏆 High performers

34.4%

📊 Medium performers

26.7%

📉 Low performers

Note: Verified status is often linked with larger follower bases — correlation, not causation.

Audience Insights

Audience Location & Demographics

📍

Audience Location

Ensure you're targeting the right audience by analysing detailed location demographics. Our data-backed insights help you choose creators whose followers align with your brand's target regions.

👥

Audience Demographics

Understand exactly who you're reaching by analysing the gender and age breakdown. Target the right people with precision, not guesswork.

🤖

Fake Followers

Detect the exact percentage of fake followers in an influencer's audience. Make informed decisions and collaborate only with authentic, high-quality influencers.

📈

Follower Growth

Consistent audience growth has the strongest correlation with high conversion rates. Track growth trends to spot organic vs. manipulated growth patterns.

Try Dreabee for Your Brand or Agency

Get started with free media plans, campaign tracking, and access to demo features — everything you need for smarter influencer marketing, risk-free.

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TikTok Engagement Rate Calculator

Fake Followers Impact ROI — Insights from Our Research

Impact of Fake Followers on Conversions & ROI

Detecting Fake Followers: Key Metrics That Matter

Follower Growth as a Predictor of ROI

Engagement Rate

Total Engagements

Audience / Follower Size

Verified Accounts

Audience Location & Demographics

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