Free Instagram Engagement Rate Checker & Influencer Analytics Tool
Analyse any Instagram influencer in seconds with our free engagement rate checker. See real vs. fake followers, engagement rates, top content, and audience demographics by gender and location. Built for brands, agencies, and marketers to spot authentic creators, avoid inflated metrics, and make smarter partnerships—no sign-up, just accurate real-time data.
- Real People 64.96%
Genuine users with authentic engagement. - Mass Followers 6.85%
Accounts following thousands with little interaction. - Influencers 3.61%
Recognized voices driving real impact and reach. - Fake Followers 24.58%
Non-authentic profiles inflating numbers. - Suspicious Accounts 741%
Unusual activity pattems raising red flags. - Bot Accounts 17.17%
Unusual activity patterns raising red flags.
Fake Followers Impact ROI – Insights from Our Research Report
Before partnering with an influencer, it’s essential to know how follower quality impacts your ROI. Our data science team analysed 200,000+ commercial posts and found a clear negative correlation between fake followers and campaign performance. The takeaway? Fake followers don’t just hurt reach—they directly reduce conversions, making audience authenticity mission-critical for ROI-driven influencer marketing.
Impact of Fake Followers on Conversions & ROI
To better understand how fake followers affect campaign performance, we analysed over 200,000 influencer posts, categorising influencers into three segments based on their conversion performance:
Influencers with audience credibility above 73.17% consistently achieved stronger conversion rates, emphasising that follower authenticity is a critical metric in driving ROI. If you’re looking to optimise your influencer campaigns, analysing fake followers isn't optional, it's essential.
Detecting Fake Followers: Key Metrics That Matter
Measures the estimated percentage of an influencer’s followers that are inactive, bots, or purchased — ensuring audience authenticity.
Compares actual engagement (likes, comments) with expected norms based on follower count to detect artificially inflated numbers.
Analyses historical follower trends to uncover unusual spikes that suggest a coordinated effort to boost follower counts through mass purchases.
Reviews comment content for depth, variation, and relevance to identify real audience interaction vs. spam or generic bots.
A composite metric that evaluates the credibility of an influencer’s followers using multiple data points like activity and origin.
Highlights inconsistencies between likes and follower count, which can indicate low engagement or inflated followership.
Follower Growth as a Predictor of ROI
Our analysis of 200,000 influencers who published commercial posts reveals a strong correlation between follower growth and campaign ROI.
This trend aligns with platform behaviour: Meta algorithms tend to amplify high-quality content, rewarding creators with increased visibility and organic follower growth. In contrast, low-engagement or inactive influencers often face stagnation or decline in their follower base.
Engagement Rate
Engagement rate is one of the most discussed metrics in influencer marketing but how much does
it impact ROI?
To answer this, we analysed over 200,000 commercial influencer posts across Instagram and
YouTube. Our findings reveal a strong correlation between engagement rate and conversions
Total Engagements
When looking at total engagements, the differences between high- and low-performing influencers become even more apparent. However, it’s important to interpret this metric with caution.
Total engagement alone doesn’t account for audience size, and without that context, it can be misleading. A creator with a million followers will naturally gather more likes and comments than one with 50,000 but that doesn't mean they're more effective in driving conversions.
Had average engagements per post in the range of 12,000–18,000.
Ranged between 4,000–8,000.
Often stayed below 2,500 total engagements.
But here's the nuance: this could simply reflect audience size, which did show a moderate correlation with conversions. It’s not yet conclusive whether high engagement leads to conversions, or whether large audiences are the underlying driver of both. That’s why we recommend prioritising engagement rate over total engagement for a clearer performance benchmark.
Audience / Follower Size
The debate around whether micro or macro influencers deliver better ROI has been ongoing. To shed light on this, we analysed 200,000 influencer campaign posts. Our findings revealed that high-performing influencers (those driving over 10 conversions per post) had a median follower count of 112K, while mid-performing influencers (3–9 conversions) averaged around 61K followers, and low-performing influencers (fewer than 3 conversions) had a median of 35K followers.
This suggests that follower size does correlate with performance, especially when surpassing the 75th percentile (approx. 95,000+ followers), where conversion rates significantly improve. However, the story doesn't end there.Micro and nano influencers, although smaller in reach, often come with lower collaboration costs and higher trust within niche communities. This makes them potentially more cost-effective, especially when budget and target relevance are factored into the ROI equation.
Verified Accounts
One intriguing factor in maximising influencer ROI is whether the influencer holds a verified badge (the blue checkmark) on Instagram. Our analysis of over 200K posts revealed that 61.1% of high-performing influencers (those generating over 10 conversions per post) had verified accounts. This dropped to 34.4% among medium performers (3–9 conversions per post) and further to 26.7% for low performers (fewer than 3 conversions per post).
While this might suggest that verified influencers drive more conversions, it's important to remember that correlation doesn’t imply causation. Verified status is often linked with larger follower bases, which may be the actual driver of better performance. So, while the checkmark can be a helpful indicator, it shouldn’t be used in isolation when selecting influencers.
Audience Location
Ensure you're targeting the right audience by analysing detailed audience demographics directly within our platform. Eliminate the guesswork from influencer selection — our data-backed insights help you confidently choose creators whose followers align with your brand’s target regions and interests.
Audience Demographics
Understand exactly who you're reaching by analysing the gender and age breakdown of an influencer's audience. Our platform provides detailed demographic insights, helping you ensure that every campaign aligns with your ideal customer profile.
Fake Followers
Concerned about fake followers? Our platform helps you detect the exact percentage of fake followers in an influencer’s audience. Make informed decisions and collaborate only with authentic, high-quality influencers.
Follower Growth
Follower growth is a key indicator of an influencer’s performance. Based on our analysis of over 10,000 commercial influencer posts, we found that consistent audience growth has the strongest correlation with high conversion rates. Tracking this metric helps you identify creators who are truly resonating with their audience.
Explore Our Free Tools
Quickly analyse influencer & audience metrics by using our influencer audit plugin.
Use our free fake follower check / scanners for Instagram to analyse authenticity.
Use our free Youtube engagement rate calculator to analyse influencers.
Use our free Instagram engagement rate calculator to analyse influencers.
Use our free TikTok engagement rate calculator to analyse influencers.
Use our free YouTube analytics tool to evaluate influencer performance, including engagement rates, audience insights, and top-performing content.
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