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Before partnering with an influencer, it's essential to know how follower quality impacts your ROI. Our data science team analysed 200,000+ commercial posts and found a clear negative correlation between fake followers and campaign performance.
The takeaway? Fake followers don't just hurt reach — they directly reduce conversions, making audience authenticity mission-critical for ROI-driven campaigns.
We analysed over 200,000 influencer posts, categorising influencers into three segments by conversion performance:
At Dreabee, we've developed a suite of Influencer Hero Metrics designed to assess audience authenticity and engagement integrity.
Our analysis of 200,000 influencers reveals a strong correlation between follower growth and campaign ROI.
From 200,000+ commercial posts across Instagram and YouTube:
💡 Prioritise engagement rate over total engagement for a clearer performance benchmark.
Micro and nano influencers often offer lower collaboration costs and higher trust within niche communities.
Share of verified accounts across performer tiers from 200K+ posts:
Note: Verified status is often linked with larger follower bases — correlation, not causation.
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